The Duke And His Duchess Essay -- essays research papers

In Robert Browning's dramatic monologue 'My Last Duchess'; there are two characters that many people can be compared to in the world today. The two characters are Alfonso II, Duke of Ferrara and his Duchess. Throughout the monologue the duke is described as being conceited, arrogant and perhaps maybe even psychotic. While his Duchess is the opposite of him, a person who enjoys life and everything it has to offer.   Ã‚  Ã‚  Ã‚  Ã‚  The Duke is somewhat of a conceited person because of the comments he makes. In one part of the monologue the duke is talking to a Fra Pandolf, an imaginary monk and painter. He says that his presence (the duke) is causing the happiness of the duchess in a painting that the Fra Pandolf is painting. The line says 'Sir, 'twas not her husband's presence only, called that spot of joy into the Duchess Cheek (Lines 13-15).'; Just by reading this remark you know that the duke is a self-centered person that wants attention for him. In lines 34-35 he talks of how his duchess would thank every man that would please her in some sort of way. The duke gets upset at this and says that 'She thanked men – good! But thanked somehow – I know not how – as if she ranked my gift of nine-hundred-years-old name with anybody's gift (Lines 31-34).'; As you can see, the duke gets upset because his duchess thanks the men who pleased her in a manner that that the duke viewe d as inappropriate because he wanted all of her attention fo...

Marketing Techniques Are Used to Market Products Essay

P1 – describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. Business to Consumer Marketing: This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer; (e.g. Newsagent to Consumer). Business to Business Marketing: This is creating a value, solution, and relationship either for a short term or a long term with a business or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments; (e.g. Wholesalers to Newsagents). †¢A business with an aim is the goal the business wants to achieve (Long Term). Primary aim for all business organisations is to add value to the product or service they are providing and some businesses involve in making some profit. Some other aims include more strategic options like expansion, market leadership/increase in market share and brand building. †¢Business objective is more of step by step plan to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, SMART plan used: Private Sector: Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford, Nokia and Armani. Public Sector: Businesses in the public sector are owned or controlled by the government or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit; most of their money comes from funds that are acquired through tax revenue. These types of business organisation for example are: NHS, Fire Services and State Schools. Voluntary Sectors: Businesses in the voluntary sector raise money to support particular cause or provide a service to those in need. Even though voluntary sector businesses do not aim to make a profit, they do aim to make a surplus after all costs have been covered. Another aim voluntary sector businesses may have is to increase service provision. Examples of this type of business are: Save The Children, Cancer Research UK, RSPCA. However, public and voluntary organisations have similar aims to the private sector; which is to run efficiently. The three sectors can plan their objectives by using SMART: Specific – making sure the objective is clear and readable. Measureable – for example, the data can be quantified. Achievable – if the objective is possible to be attained. Realistic – make sure the objective is real depending on the current stature of the business. Time Bound – making sure the objective can be achieved in an associated time period. Marketing strategies define objectives, plan and produce the way the business is going to satisfy customers in the chosen market. Using market strategy, businesses set marketing goals, define target markets and describes how the business should work to achieve the positioning to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below: 1.Research and Planning During this period, the business/organisation first develops an understanding and gathers a clear picture of their target customers. As well as understanding the customers, the firm also analyse their market and competition. This gives them a view of what the markets are wanting and what the market needs and also they can follow the steps of the competitors. With this information they can then plan and start developing their market strategy. 2.Developing The Market Strategy This is the next step after collecting data from analysing the market and competition and also understanding the market’s needs and wants. Next steps are to refine the distribution; so what would be the best way to deliver the product or service to the target customer. The firm at this point identify their objectives and choose the right path to exploit any opportunities seen during the research stage. 3.Determining Actions and Controls Final stage is when you implement the strategy. So to implement the strategy; the organisation has to analyse the financial costs by creating a budget and evaluate the costs. After having this data calculated, the marketing strategy is then put into action and during the period of the activation of the strategy the firm will continue to evaluate the effectiveness of the strategy and either start planning for a new one or extend if there may be any faults in the recent strategy. Now looking at the two businesses given; Brodie’s Beer and Cadburys plc; they both are private sector businesses with Brodie’s Beer having aims to survive and maximising profit and Cadburys plc’s aims is to increase growth in market share and maximising profit. Cadburys Plc One of Cadburys’ products called Fuse was being developed and Cadburys had an objective set while working on their new product. Their objectives were: To grow the market for chocolate confectionary. To increase Cadburys’ share of the snacking sector. So when developing the product, the objective â€Å"increase Cadburys’ share of the snacking sector† was set to make sure that when Cadbury launched another product; it had a USP (Unique Selling Point. Fuse is a snacking and chocolate bar and was developed to bolster the position of Cadburys against the consumer trend towards snacking. Cadburys had a target market of ages from 16-34 when launching the fuse bar and had launched a ‘Fuseday’ campaign for the release of the chocolate/snacking bar Fuse. They had used Direct Marketing by having sponsorship from the Daily Mirror and Live TV and also Public Relation campaign involving national TV, radio and press coverage. The product Fuse; was the first national product launch from Cadburys in over 20 years and due to the high marketing commitment; over 40 million bars were delivered to trade in the first week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called ‘Fuseday’ – it produces a positive image and presents an awareness of the product and company through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or existing products in a new or existing market, these techniques are: growth strategies, survival strategy and relationship marketing. Brodie’s Beer Ltd Brodie’s Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is: Stillwater, Premium 45, 8.5% – Belgian Malt Liquor. 50% Corn and Massive dry hops of Galaxy, Citra, Kohatu Brodie’s Beer market their products by launching an event which allows the public to examine and ponder round in the brewery looking and tasting the different types of beer – free samples. This is one sort of relationship marketing and giving away free samples is an attractive way to advertise their products and the business itself to the open public. This allows customers to have a ‘test drive’ of the products that the businesses want to promote. The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodie’s Beer the opportunity to gain new loyal customers – which is the benefit of relationship marketing. The only drawback to this is the financial investment. All the money spent in brewing the alcohol and then giving most of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.

“Go Home!” Orbit the thrills of Baseball

Baseball – one of the most enticing games aired on television or even watched on an arena (Thomas & Hall, 2004). What could have been the thrills and the grills being offered by such game that it has continuously captured the hearts and the beats of those who have the â€Å"it† on sports? What makes it distinctive from other sport? Why not chose indoor games for efficient viewing and playing? Why do players risk their lives over the sturdiness of the bat and that round piece of hard material? Which is most likely to give them scars and hit them in the most fragile part?And most of all – what’s with going â€Å"home†, that all seem to fasten their seatbelt for every player which takes the run for that square realm (Young, 2007)? The answer is sought between the lines of the art and the adventure of the game mixed with a feeling of hysteria taking the audience to a whole new dimension called ‘adrenalin rush’. Why do we love baseball? It i s quite rigid to put into words the perfect and precise definition of a certain sport which caters almost the entirety of a fan.An individual’s fondness of such sport is considerably taken to be like an addiction which tends to make one forget the atmosphere a person is on to given the fact that according to psychological explanations, an individual’s enthusiasm for a certain material, event or person, creates a stable visual image which apt to trigger the person’s cognitive side making one’s self have the feeling of attachment to the one being idolized (Formosa & Hamburger, 2006).Being a player, and being a member Branch Rickey, a baseball almanac feature icon (Young, 2007), once stated a conducive line with regards to baseball stating that it is only in the field of baseball sphere that a player is able to fulfill its essence of individualism at the initial part, and a team player after playing across the line of the rules as well as with the gameâ€⠄¢s spirit.Further, baseball analysts found the game the sole representation of the simplicity of sports, and that is for a player to only follow the rules. Unlike all the other complicated sport which has been established, baseball is the only sport by which argumentative perspectives are not given credit onto, for the reason that the life of the game lie on the ‘calls’ of the umpire and the guidelines of such (Formosa & Hamburger, 2006).Baseball tools as armors in the game There are four basic tools considered in the game that would be the component of the bat, ball, mitt and the field which requires every player for the familiarity of each item. Considered as an offensive tool, the bat, which is usually made of aluminum or of wood, actually dependent on the certain game, is characterized as a stick particularly with a diameter of 2 inches exception of its handle ranging about 1 inch in length.The ‘runner’s fear’ when inside the field, the ball, us ually in a size like of that of an average man’s fist conceivably colored in white with red stitches (Formosa & Hamburger, 2006). Furthermore, the glove, which is described in modern idiom as that of a baker’s, deemed as a defensive tool which is ended through leather intended for the â€Å"fielders† to catch the ball and â€Å"hit† on home-running opponents. And finally, the filed, the immortal â€Å"diamond† catering four â€Å"bases† or â€Å"plates†, guarded and sought by players.The considered â€Å"guards† of each ‘diamond’ inside the ‘diamond’ are called â€Å"infielders† while those outside the boundaries of the diamond are called â€Å"outfielders† (Thomas & Hall, 2004). Must-know as a player This adrenalin-rushing roller coaster ride game is played by two teams, taking turns as the â€Å"offensive† and â€Å"defensive† party. Each team are to aim for â€Å"runsâ⠂¬ , with 9 or 10 players shifting turns, as they strive to complete counter-clockwise tour in the four bases (Young, 2007).But one must take note of the risk in the mentioned tour, it does not only require one â€Å"mere walking†, there will be â€Å"opponents† whose only goal is to catch the ball â€Å"hit† by the â€Å"batter† and hit it on bases, or either pass on the the â€Å"pitcher†, defined as the â€Å"king of the defensive team†, for the reason that, he must see to it that the ball is aimed to their team’s â€Å"catcher† situated behind the opponent’s â€Å"batter† so as to call for a â€Å"strike†. The dreadful â€Å"strike†, takes a â€Å"batter† get a chance to get a gist for a homerun and thus after 3 â€Å"strikes† shall be considered â€Å"OUT† and won’t be able to make that tour in the diamond.Like all the other sport, there are also certain techniques l aid on the table so as to prevent from getting â€Å"strikes† or getting â€Å"it† by â€Å"fielders†. Modus operandi on baseball A popular technique for offensive players, specifically the batter, is to trick the pitcher from where the bat is lined to, so as to get a full blast of the hit. For fielders, waiting for a run however, since that they are given the chance to leave the â€Å"base† if the ball is released, may trick the opponent to make-believe that they are about to run, thus confuse the fielders on which base to are to settle (Staff, 2005).Regardless of how complicated the web of techniques baseball has to offer, a player only needs to remember one thing, and that is to go for a homerun without getting caught in between. On the contrary, the defensive team, being on the crucial side of the â€Å"inning† may as well send implicit collaborated messages, through the pitcher and the fielders, most especially the catcher, so as to hit the ba ll to the â€Å"active† opponent positioned on the plates. Don’t let the batter go for a tourFive common ways to out an offensive player are as follows: strike-out (3 strikes, so the batter won’t be a runner), ground-out (batter hits the ball, but pitcher gets the ball right after it is hit), force-out (when a runner tries to steal an advance run to the next base and the fielder catches the ball before the runner steps on the plate), fly-out (a fielder catches the ball after it had been hit) and tag-out (fielder touches a runner with a held ball).There are various methods in order to click on the game and win it all actually depends on each player’s wit in playing and team-spirit without selfish credence (Cramer & Stout, 2004; Young, 2007). Conclusion The only effective and practical secret on to winning the game is through following the rules and loving the game.Individual skills are indeed important to reach the height of success, but what takes much in the spirit of the match is not on what one will gain over one’s effort, sometimes, the most important part of it isn’t the victory garnered in fame or in price, but the experience and the moment shared with all the other members who fulfilled the joy of the team (Young, 2007), and most persistently, it’s completing baseball fanatics’ dream of taking an exhilarating fun ride watching their stars making homeruns.So, fasten your seatbelts, prepare your yells, it’s all you need to stay alive while experiencing the thrill of a baseball game. References: Cramer, R. B. , & Stout, G. (2004). The Best American Sports Writing 2004 (Reprint ed. ). New York: Houghton Mifflin Company. Formosa, D. , & Hamburger, P. (2006). Baseball Field Guide: An In-Depth Illustrated Guide to the Complete Rules of Baseball. New York: Thunder's Mouth PressStaff, S. P. I. (2005). The unwritten rules of sports — in writing (Publication. Retrieved July 11, 2007, from seattl epi. com: http://seattlepi. nwsource. com/othersports/207552_unwrittenrules12. html Thomas, K. , & Hall, G. (2004). How Baseball Works. Toronto CA: Maple Tree Press. Young, G. (2007). Baseball Almanac (Publication. Retrieved July 11, 2007, from Hosting 4 Less: http://www. baseball-almanac. com/index. shtml